October 23, 2021

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Nikki Fried taps Farah Melendez for marketing campaign manager

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Agriculture Commissioner Nikki Fried has brought on Farah Melendez to operate her gubernatorial marketing campaign.

Melendez comes to Fried’s marketing campaign from Virginia, where she experienced been handling Virginia Legal professional Normal Mark Herring’s re-election campaign and jointly serving as the nationwide political director for the Democratic Lawyers Common Association (DAGA).

In an announcement, Florida’s only statewide elected Democrat hyped her new marketing campaign supervisor as “one of the most sought immediately after, talented administrators in the region.”

“We’re heading to shock the country in 2022,” mentioned Fried, who is one particular of two key Democrats managing to unseat Gov. Ron DeSantis. “I could not be additional enthusiastic for a strong, analyzed, and dynamic lady to direct this campaign. We are promising anything new, and that starts at the prime.”

In 2019, Melendez created a coalition of reproductive, labor, and pro-democracy teams that developed the initially-at any time national professional-alternative normal for Legal professional Typical candidates. In 2017, she launched DAGA’s Women’s Initiative, recruiting females from all over the nation to run for Legal professional Common.

Her attempts contributed to a productive string of state Attorneys Normal elections, assisting DAGA construct its greatest the vast majority since 2010 with flips in Nevada, Michigan, Wisconsin, and Colorado.

Melendez suggests she sees another flip-ortunity in Florida.

“Nikki is accurately who Floridians have to have at the major of the ticket to defeat Ron DeSantis,” she stated in a information launch. “She delivers a little something fully new to the course of action and we’re heading to establish our program around that. It will be contrary to any marketing campaign in Florida heritage — extra arranged, far more gifted, a lot more assorted, more multilingual, and importantly, more inclusive of Florida voters. In 2018, Nikki was the only Democrat that won statewide on problems that Floridians care about and she will do it once again in 2022.”

A marketing campaign launch also touted Melendez’ bilingual abilities and her numerous “background in arranging, grassroots and local community engagement” at the federal, point out, and community amounts.

Melendez is the daughter of immigrants and a first-technology higher education graduate — she obtained her bachelor’s degree in Worldwide Scientific tests and Political Science from the University of Utah. She is also a contributor to The Brown Girl’s Guideline to Politics and was lately awarded “40 Less than 40” by the American Affiliation of Political Consultants.

Fried is functioning for Governor as a Democrat. She faces U.S. Rep. Charlie Crist in the Primary Election for the suitable to encounter DeSantis, who is presumed to be jogging for re-election, though he hasn’t formally introduced it.

Latest polls have shown Fried would be competitive with the incumbent if they close up likely head-to-head upcoming 12 months, even so DeSantis has been creating a sizeable war chest that possibly Democratic prospect will have trouble matching.


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